Services
Build A Content Marketing Plan And Strategy With Bora
Every cybersecurity business is different. If you’re starting out, you might want to focus on the essentials like website copy, a social media presence, and a few blogs.
Or, if you’re growing rapidly, you might want to increase your blogging cadence, drive more awareness via social media advertising, and improve your domain authority via guest postingWhat is Guest Posting?Guest posting, in the context of the cybersecurity industry, refers to the practice where an individual or organization contributes a blog post or article to another’s website… More, and building a solid backlinking strategy.
At Bora, we sit down with our clients and hear what they have to say. We’ll offer insights, guidance, and recommendations to help our clients take their business to the next level.
Schedule a call to learn how we can help you execute your content marketing plan.
How The Content Creation Process Works
We don’t rely on you directly for content ideas. We can work with marketing, product management, and subject matter experts to gain an understanding about your business objectives, and then we will proactively bring ideas to you. Whether it’s an industry report, breaking news stories, and more researched evergreen content, Bora will give you all the ideas you need.
Workflow is important to you and us – we’ll find a solution that works for your specific needs, allowing our team to be responsive, productive, and provide you with the best results.
Here is a quick overview:
Content Creation For Social Media
Social media channels provide the ability to project brand awareness and product lines to a worldwide audience. Use of platform metrics enables the targeting of an intended audience with incredible accuracy, providing an effective method of engaging with loyal customers, and reaching new ones.
Social content can take a variety of forms including simple text posts, webpage link previews, and embedded or linked multimedia such as videos, webinars, or audiograms. A single piece of content can be “carved up” into multiple bite-sized pieces of content specifically for posting on social channels.
Social media marketing is not a standalone process. Linking social media with existing marketing channels helps to improve the effectiveness of any marketing campaign by enabling the delivery of relevant content with unparalleled precision and timeliness to existing and potential customers.
A single piece of content can be used in multiple different formats on social media.
Social media marketingWhat is Social Media Marketing?Social Media Marketing (SMM) is a strategic approach that uses social media platforms to build a brand, increase sales, and drive website traffic. It involves creating… More is not a standalone process. Linking social media with existing marketing channels helps to improve the effectiveness of any marketing campaign by enabling the delivery of relevant content with unparalleled precision and timeliness to existing and potential customers.
A single piece of content can be used in multiple different formats on social media.
Social strategy varies from client to client, but we work with our clients to:
- Set up, manage, and maintain social media profiles on all major social platforms.
- Ensure that all social profiles and published content are aligned with your brand, and conform with platform guidelines.
- Create informative, imaginative, and engaging written and multimedia content.
- Link content from other platforms and media to ensure maximum benefit.
- Establish a posting schedule that is centered around reaching and putting content in front of the intended audience.
- Create and run paid and organic campaigns that are designed to meet the intended campaign objectives.
Guest Posts
With guest posts, we build content to place in industry publications to drive awareness around specific pages on your site, and most importantly, help improve your domain and page authorityWhat is Page Authority?Page Authority is a numerical score on a logarithmic scale, ranging from 1 to 100, with higher scores indicating greater authority. This score is based on various… More.
Customer Advocacy
A customer advocacy campaign is an essential marketing strategy for establishing customer trust. 88% of people have the highest confidence level in a brand when their inner circle recommends it. A strong network of highly satisfied customers can be an extension of your sales and support personnel, providing unique insights and experiences that help other customers, and your business. Customer advocates share their positive experiences with your company and assist other customers in getting the most out of your product or service.
Most of this content can be leveraged as assets, and if done correctly, as more peer reviews are completed, other content ‘rewards’ are unlocked, such as access to readership analytics and possible entry into industry documents such as the Gartner Magic Quadrant, and other market guides.
A campaign includes:
- Creating and updating product/service profiles on review platforms like Gartner, and G2
- Managing the forum, incentives, sourcing reviews, and promoting the content
- A complete A-Z service includes:
- A customized email campaign
- Social media posts
- Blog content
Content Management
Not only do we help with content creation, but we can also help with the management side of your marketing objective. We can work as a bolt-on to your marketing department and help you manage your blogging schedule, so all you need to do is focus on other areas of your work, confident that Bora has your content management covered. We have all the essential tools and experience to help with editing, uploading, optimization, publication, and distribution.
We source reviews through email campaigns, email signatures, email newsletters, and social posts.
Not only do we help with content creation, but we can also help with the management side of your marketing objective. We can work as a bolt-on to your marketing department and help you manage your blogging schedule, so all you need to do is focus on other areas of your work, confident that Bora has your content management covered. We have all the essential tools and experience to help with editing, uploading, optimization, publication, and distribution.
We source reviews through email campaigns, email signatures, email newsletters, and social posts.
With some platforms, we have the options to source reviews through Page Login – ChatBot Workflow, Support Team Workflow, Non-monetary incentives, Pre-Event emails, and In-App Push Notifications & Pop-Ups.