It isn’t easy finding ways to grow your cybersecurity LinkedIn audienceWhat is a LinkedIn Audience?A LinkedIn audience is made up of professionals and businesses across various industries who use the platform for networking, career development, and sharing industry insights. For... More. Growing your audience on LinkedIn can be a challenging task if you don’t have the right strategies in place. In this blog post, we’re not just scratching the surface; we’re diving deep into six powerful and actionable strategies you need to implement to see growth. These techniques aren’t just theory; you can leverage them right now to gain traction on LinkedIn.
1. Create a content calendar
Creating a monthly content calendar is essential if you want to enhance your LinkedIn marketing efforts. It enables you to have a system where you can organize all your content in one convenient location. It also helps you monitor what is scheduled, lets you be consistent with your posting, and saves you a lot of time.
When creating your content calendar, remember that your content should be a mixture of informative, educational, and entertaining posts. This will cater to a diverse audience.
2. Repurpose content
The secret to posting various content types is to repurpose existing content. For example, you can repurpose one long-form video into many content types with the proper planning.
Below are five ways you can repurpose content from one video:
- List key points taken from the video and create a carousel post around the key points.
- Turn your video into an audiogram by using the appropriate software. There are many free and paid versions. Some free ones include Headliner, Wavve, and Animoto.
- Transcribe your video into a blog post
- Create short-form videos from your original video.
- Turn critical moments from the original video into a video series
By adopting this strategy, you will have plenty of content to post daily. The more content you post that resonates with your followers, the more followers you will attract.
3. Post a minimum of three pieces of content per day
After knowing what your ideal customer wants, ensure you deliver value in all your LinkedIn posts. This can lead to followers liking and sharing your posts, which in turn increases your LinkedIn followers. It is recommended to post a minimum of three LinkedIn posts a day – this will allow you to gain greater exposure and create brand awareness in both the short and longer term. It can also aid your organization to build brand authority and trust with your audience.
4. Tag relevant personnel/organizations
Adding tagging to your LinkedIn Strategy will enable you to be more social in your posts. Tagging sister companies, partners, employees, and authors of blogs can increase the likelihood of the tagged individual/company resharing the post to their audience – thus creating brand awareness, which can lead to an increase in follower growth on LinkedIn.
5. Use relevant hashtagsWhat Are Hashtags?Hashtags are a form of metadata used on social networks such as Twitter, Instagram, Facebook, and others, marked by the prefix “#”. Originally popularized on Twitter, they are... More
According to LinkedIn.com, ‘only 1-2% of users are actively creating content on the platform’. This means that your content will be easier to find when a LinkedIn user searches for the hashtag you added to your post. Use hashtags relevant to your post, industry, topic, etc. I would recommend using no more than three hashtags per LinkedIn post. Leverage both broad and niche hashtags for increased exposure (e.g., #IT vs #encryptionWhat is Encryption? Encryption converts readable data (plaintext) into a scrambled and unreadable format (ciphertext) using an algorithm and a key. The primary purpose of encryption is to ensure the... More. Using this strategy for each post ensures you get likes from LinkedIn users who aren’t following you, and it increases your LinkedIn audience over time.
6. Be a thought leader
Thought C-suite executives and decision-makers always search for thought leadership content. With this in mind, creating this type of content consistently is a no-brainer. When produced correctly, it can drive interest, increase followers, drive curiosity, and spark conversations.
It’s like sharing a good story; people connect with it, and it becomes more than just content – it becomes a conversation starter that brings people together around your insights. So, sharing your insightful thoughts isn’t just about visibility; it’s about building a community that appreciates your thought leadership. This engagement naturally translates into growing your LinkedIn followers.
Conclusion
With LinkedIn being the fastest-growing, B2B social media network, it is essential your brand focuses on growing your LinkedIn followers, as well as leveraging the platform to meet your marketing and organizational goals.
Implementing the strategies mentioned above will ensure you grow your cyber security audience. The key to follower growth is knowing what your customers want and providing them with value in each LinkedIn post. Once you know this and deliver accordingly, you will notice a consistent stream of LinkedIn users following your organization.
Remember, consistency is king, so ensure you post daily, do the above, and watch the fruits of your investment grow. If you enjoyed learning some ways to grow your LinkedIn cybersecurity audience, speak to one of our consultants and see how Bora can help you grow your LinkedIn audience.
