Growing your audience on LinkedIn can be a challenging task if you don’t have the right strategies in place. In this blog post, I will outline 5 strategies you can leverage today to grow your cybersecurity audience.
1. Create a content calendar
Creating a monthly content calendar is essential if you want to enhance your LinkedIn marketing efforts. It enables you to have a system where you can organize all your content in one convenient location. It also helps you to monitor what is scheduled, enables you to be consistent with your posting, and saves you a lot of time.
2. Repurpose content
The secret to posting various content types is to repurpose existing content. For example, you can repurpose one long-form video into many content types if you have the right planning in place. Below are 5 ways you can repurpose content from one video:
- List key points are taken from the video and create a carousel post
- Turn your video into an audiogram
- Transcribe your video into a blog post
- Transform it into short-form videos
- Turn key moments into a video series
By adopting this strategy, you will have plenty of content to post daily. The more content you post that resonates with your followers, the more followers you will attract.
3. Post a minimum of three pieces of content per day
After knowing what your ideal customer wants, ensure you deliver the value in all your LinkedIn posts. This can lead to followers liking and sharing your posts, which in turn increases your LinkedIn followers. I would recommend posting a minimum of 3 LinkedIn posts a day – This will allow you to gain greater exposure and create brand awareness in both the short and longer term. It can also aid your organization to build brand authority and build trust with your audience.
4. Tagging relevant personnel
Create relevant posts mentioning a sister company, employees, authors of your blog posts, etc, and tag them accordingly. This can increase the likelihood of the tagged individual/company resharing your post to their audience – Thus creating brand awareness, and leading to an increase in your LinkedIn followers.
5. Use relevant hashtags
According to LinkedIn.com, ‘only 1-2% of the users are actively creating content on the platform’. This means that your content will be easier to find when a LinkedIn user is searching for the hashtag you added to your post. Use hashtags that are relevant to your post, industry, topic, etc. I would recommend using no more than three hashtags per LinkedIn post. Leverage both broad and niche hashtags for increased exposure (e.g. #IT vs #encryption). Using this strategy for each post, ensures you get likes from LinkedIn users who aren’t following you, and it increases your LinkedIn audience over time.
With LinkedIn being the fastest-growing, B2B social media network, it is essential your brand focuses on growing your LinkedIn followers, as well as leveraging the platform to meet your marketing and organizational goals.
Doing all the above-mentioned strategies will ensure you grow your cyber security audience. The key to follower growth is knowing your customer wants and providing them with value in each LinkedIn post. Once you know this, and deliver accordingly, you will notice a consistent stream of LinkedIn users, following your organization.
Remember consistency is king, so ensure you post on a daily basis, do the above, and watch the fruits of your investment grow. If you want to FastTrack your Cybersecurity LinkedIn follower growth, speak to one of our consultants, and see how Bora can help you grow your LinkedIn audience.