We understand how complex the technology sector is and the key issues you can face.
In a sector of high competition, complex channels and rapid product lifecycles we provide strategic thinking to improve your competitive market position.
We help profile your customers, understand demand and barriers to purchase, then advise how to differentiate your technology product or service.
As a technology marketing communications agency we also take an independent perspective between technology buyers and sellers to give objectivity to integrated marcomms programs.
We step into the customer’s shoes to understand their culture, behaviours and profile to get the best results.
Brand & Product Development
Creating a new brand or refreshing an existing product is a complex process but we’ll work with you to give you confidence in your decision making.
Our creative team provides storyboards, competitive analysis, mood boards and positioning images to bring projects to life.
We regularly manage conference marketing, new product launch or integrated marketing campaigns on behalf of clients.
Working with you we compile a communications or marketing plan, then take responsibility for successful delivery, leaving you to focus on other priorities.
Our copywriting team has broad expertise in the technology sector from writing persuasive sales messages for advertising, to deeply technical white papers.
We’ll pair a creative team with your project based on your requirements and our experience, but be prepared to be interviewed for the real essence of what compelling copy needs to convey.
We produce creative collateral material incorporating effective copywriting and CTA’s that sell in print or online. We’ve translated marketing literature in up to 24 languages and our design and production team manage every step of the way.