It takes 6 to 8 touches to generate a viable sales lead, that’s why we believe it’s vital to build an army of fans that has trust in your products. Educate, entertain and impress them – then sell your products.
It’s good to highlight issues, but we create content that focuses on the solutions, not the problems.
How we do this:
- Internal bloggers – we can interview employees, ghost write their thoughts and publish
- Use current white papers, webcasts and other content to drive ideas and downloads
- Create fun, yet educational content using industry experts to capture their audience
- Implement tools to build data, then market appropriate content to grow your prospect lists
- Create paid campaigns to target specific leads on social media
- Arming your sales team with the tools and skills they need to reach prospects in an effective way
“Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.” (HubSpot)
If you aren’t currently using content marketing as a lead generation strategy we can demonstrate how this has worked for businesses like you.
Our outsourced package is flexible, easy to manage and marketing budget friendly.