The process of developing a new identity for a client starts with lots of learning, and then understanding what makes the business unique. Through a process of creating lots of initial design ideas, throwing away the ones that don’t work and developing the ones that do, we hone it on what best reflects a company’s DNA.
A brand, and the way it’s expressed, should tell us a lot about what we can expect when dealing with a company. Through graphic style and typography our aim is to convey the strongest positive attributes.
The concept of everyone being different was brilliantly conveyed with this striking new identity for Think. The brand refresh was applied to a new website, stationery and signage giving the company a unique modern appeal.
For more information on our work with Think contact us using the form below.