Hacktivism. Cloud computing. Cyber attacks, malware and data theft.
RSA® Conference Europe is an annual 3-day event that brings the information security industry together for educational sessions, sharing of information and networking, to impart the latest knowledge to manage the latest trends in growing cyber threats.
With 70 sessions spanning 10 hours of learning, topical content such as Bring-Your-Own-Device, Cloud Security, Mobile vulnerabilities, Cybercrime, Malware threats and more are covered. Attracting professionals from 50 countries, delegates immerse themselves in hot topics, insider knowledge and hands-on advice from information security experts and high profile keynotes such as Jimmy Wales.
Bora drives the marketing of the conference in Europe, with a 10 month communications plan that attracts attendees to register and pay to attend the conference. The complex plan includes multiple campaigns to segmented target audiences in multiple languages, comprising:
- delegate profiling
- marketing plan
- email marketing
- advertising on and offline
- data planning & purchasing
- direct mail
- collateral design & production
- media planning & buying
- sponsor and speaker promotional materials
- plus management of partnerships with industry associations, affiliates and 30 of Europe’s top ICT publications
What made this integrated campaign so successful was the strong management of the hundreds of different programme components, co-ordinating the creation, approval and publishing procedure with minimal impact on the client’s time.
At Bora we take huge responsibility on behalf of our clients, in the firm belief that we act in their best interests. An approach that means clients stick with us through thick and thin.